基于TAM（技术接受模型）的地铁公共艺术接受意向研究
邰帅宋海军
Acceptance Intention of Metro Public Art Based on TAM
TAI ShuaiSONG Haijun
-
作者信息:内蒙古师范大学设计学院，010022，呼和浩特
-
Affiliation:School of Design, lnner Mongolia Normal University, 010022, Hohhot, China
-
关键词:
-
Key words:
-
DOI:10.16037/j.1007-869x.2024.12.047
-
中图分类号/CLCN:U231
-
栏目/Col:研究报告
摘要:
［目的］为了设计出更适合公众审美机制的作品，有必要研究地铁公共艺术对公众接受意愿的影响。［方法］借助感知价值理论及TAM（技术接受模型）构建地铁公共艺术接受机制模型，结合相关专业理论确定影响维度，并以此为依据提出假设展开问卷调查，最后对252份样本数据进行信度及效度检验，利用AMOS软件对试验假定及理论模型进行了拟合适配度验证。［结果及结论］正引导与公众的感知易用性之间并无显著关系，而内模仿、构建谷值这两个维度的影响因子对公众的感知有用性及感知易用性呈显著正向影响。感知有用性、感知易用性是公众接受意向的重要因素，可有效提升公众对地铁公共艺术的关注度和接受意向，增强公众的审美体验，提升地铁空间公共艺术的社会服务价值。
Abstracts:
［Objective］ To design works that better align with public aesthetic mechanisms, it is necessary to study the impact of metro public art on public acceptance intentions. ［Method］ Utilizing perceived value theory and the TAM (technology acceptance model), a model for the acceptance mechanism of metro public art is constructed. Relevant professional theories are combined to determine influencing dimensions, and hypotheses are proposed based on these dimensions to conduct a questionnaire survey. Finally, the reliability and validity of 252 sample data are tested, and the AMOS software is used to verify the fit between experimental assumptions and theoretical model. ［Result & Conclusion］ There is no significant relationship between positive guidance and the public perceived ease of use. However, the influencing factors of internal imitation and valley value building have a significant positive impact on public perceived usefulness and perceived ease of use. Perceived usefulness and perceived ease of use are important factors in public acceptance intention, which can effectively enhance public attention and acceptance intention towards metro public art, improve public aesthetic experience, and enhance the social service value of public art in metro space.
- 上一篇: 湿热老化对碳纤维增强复合材料设备舱强度影响
- 下一篇: 上海轨道交通智慧视觉实验室建设方案
过刊浏览
资料下载
友情链接