我国地铁标志视觉认知及其文化体验研究
高森孟1周睿2李娟2
Research on Visual Cognition and Cultural Experience of Metro Logos in China
GAO SenmengZHOU RuiLI Juan
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作者信息:1.1. 成都文化旅游发展集团有限责任公司， 610041， 成都；
2.2. 西华大学美术与设计学院， 610039， 成都
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Affiliation:Chengdu Culture & Tourism Development Group Ltd., 610041, Chengdu, China
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关键词:
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Key words:
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DOI:10.16037/j.1007-869x.2021.08.006
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中图分类号/CLCN:U231.4
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栏目/Col:百家论坛
摘要:
为了洞察地铁标志的视觉设计规律以及受众的视觉感受，将我国目前已经开通或正在进行地铁建设的48个城市的地铁标志作为研究样本，分析了标志视觉的构成形式；并通过眼动仪展开视觉体验测试研究，结合标志与城市对应关系的用户记忆访谈，剖析了标志色调和图案形式同视觉认知的关联。围绕城市地铁标志的文化体验提升，提出创新性视觉转化的方式，赋予地铁标志更深层次的文化内涵，结合地铁传媒增强对城市文化的传播影响力。
Abstracts:
To gain an insight into the visual design patterns of metro logos and the visual perception of users, the logos of all metros that are operating or undergoing constructions in 48 cities in China are taken as research samples, the visual composition format of logo is analyzed. Visual experience test is carried out with eye tracker, along with user memory interview of logo and city correspondence, the relationship of visual cognition with the logo color and pattern format is analyzed. Centering elevation of cultural experience of urban metro logos, innovative visual transformation methods are proposed, delivering deeper cultural connotation to metro logos, and integrating metro media to amplify urban culture influence.
引文 / Ref:
高森孟，周睿，李娟.我国地铁标志视觉认知及其文化体验研究[J].城市轨道交通研究,2021,24(8):26.
GAO Senmeng，ZHOU Rui，LI Juan.Research on visual cognition and cultural experience of metro logos in China[J].Urban Mass Transit，2021，24(8)：26.
GAO Senmeng，ZHOU Rui，LI Juan.Research on visual cognition and cultural experience of metro logos in China[J].Urban Mass Transit，2021，24(8)：26.
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