从公交引导发展(TOD)模式的商业研究视角谈站城一体融合发展中的艺术应用与互动
彭建璁
Discussion on Station-City Integrated Development Art Application and Interaction from Perspective of TOD Commerce Study
PENG Jiancong
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作者信息:成都轨道城市投资集团有限公司， 610041， 成都
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Affiliation:Chengdu Rail City Investment Group Co., Ltd., 610041, Chengdu, China
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关键词:
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Key words:
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DOI:10.16037/j.1007-869x.2022.12.001
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中图分类号/CLCN:F530.7
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栏目/Col:百家论坛
摘要:
分析了站城一体融合发展的重要意义，叙述了公交引导发展（TOD）模式的商业对比普通商业业态的优势。根据将艺术导入TOD模式商业的表现形式，详细阐述了主题定位类、特色商户类、运营活动类及消费体验类等典型案例的设计思路、案例特色及成功经验，并根据相关经验总结了在TOD模式商业中导入艺术的途径。
Abstracts:
The significance of station-city integrated development is analyzed, and the advantages of TOD (transit-oriented development) commerce compared with common commercial activities are expounded. According to the manifestation of introducing art to TOD commerce, the design ideas, case characteristics and successful experience of typical cases of theme positioning, featured merchants, operation activities and consumer experience are elaborated respectively. The ways to introduce art in TOD commerce is summarized according to relevant experiences.
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