大型体育赛事轨道交通主题列车的涂装设计方法
马胜全1贾兴泷1王超2王成涛1王树宾1郭昊1
Coating Design Methods for Railway Transit Themed Trains in Large-scale Sporting Events
MA Shengquan1JIA Xinglong1WANG Chao2WANG Chengtao1WANG Shubin1GUO Hao1
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作者信息:1.中车长春轨道客车股份有限公司国家轨道客车工程研究中心，130062，长春
2.西南交通大学设计艺术学院，610031，成都
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Affiliation:1.National Engineering Research Center of Railway Vehicles, CRRC Changchun Railway Vehicles Co., Ltd., 130062, Changchun, China
2.School of Design, Southwest Jiaotong University, 610031, Chengdu, China
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关键词:
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Key words:
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DOI:10.16037/j.1007-869x.2025.02.007
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中图分类号/CLCN:U270.6+5
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栏目/Col:研究报告
摘要:
［目的］随着我国承办大型体育赛事数量的增加，主题列车逐渐成为展示举办城市乃至国家形象的重要载体。对主题列车的涂装设计进行研究，旨在通过独特的设计增强体育宣传效果，体现了我国的科技与创新水平。［方法］以第24届北京冬季奥林匹克运动会主题列车为例，通过提取和重构设计元素，将文化符号进行视觉化，同时匹配相应的涂装工艺，确保设计方案满足列车长条形态单向延展性、高速移动下视觉稳定性的要求，传达了奥运主题、中国元素及北京—张家口地区文化特色。总结了从文化符号到细化设计的列车涂装设计方法，该方法也在第19届杭州亚洲运动会主题列车上得以成功应用，体现了中国风范、浙江特色及杭州韵味。［结果及结论］应用该涂装设计方法的主题列车在赛事环境中发挥了重要的象征作用，不仅增强了赛事的宣传效果，还展示了我国高铁的创新成就。
Abstracts:
［Objective］ With the increasing number of large-scale sporting events hosted in China, themed trains have gradually become an important medium for showcasing the image of the host city and the country. Research on the coating design of themed trains aims to enhance the promotional impact of sports through unique designs, reflecting China′s technological and innovative capabilities. ［Method］ Taking the themed train for the 24th Beijing Winter Olympics as an example, design elements are extracted and reconstructed to visualize cultural symbols. This is paired with appropriate coating techniques to ensure that the design meets the requirements for the train′s elongated, unidirectional form and visual stability at high running speeds. The design conveys the Olympic theme, Chinese elements, and cultural characteristics of the Beijing-Zhangjiakou region. The coating design methods from cultural symbols to detailed designs, are summarized and successfully applied to the theme train for the 19th Asian Games in Hangzhou, highlighting Chinese elegance, Zhejiang characteristics, and the charm of Hangzhou. ［Result & Conclusion］ The themed trains designed with this coating method play a significant symbolic role in the context of sporting events, not only enhancing the promotional impact of the events，but also showcasing the innovative achievements of China′s high-speed railway.
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