基于视觉有效指数的城市轨道交通车站出站引导标识优化设计
张文利方勇张羽胡华刘志钢
Optimization Design of Exit Guidance Signs for Urban Rail Transit Stations Based on Visual Effectiveness Index
ZHANG WenliFANG YongZHANG YuHU HuaLIU Zhigang
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作者信息:上海工程技术大学城市轨道交通学院， 201620， 上海
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Affiliation:School of Urban Rail Transit, Shanghai University of Engineering Science, 201620, Shanghai, China
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关键词:
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Key words:
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DOI:10.16037/j.1007-869x.2022.03.011
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中图分类号/CLCN:U231.4;U491.5+2
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栏目/Col:研究报告
摘要:
为了改善城市轨道交通车站出站引导标识设计与设置问题，提升引导客流出站的效率，首先对上海城市轨道交通车站进行实地调研，分析得出城市轨道交通车站出站引导标识存在的问题。然后从版面信息、结构形式及布置方式3个方面提出乘客出站引导标识的优化设计方案，并基于注视时长、首次注视时长及访问次数眼动指标，构建视觉有效指数模型，提出基于视觉有效综合指数对城市轨道交通车站出站引导标识优化设计方案,并进行了视觉引导有效性评价。最后，以上海轨道交通2号线徐泾东站为例，采用上述方法对其6条出站路径引导标识进行优化，结果表明:不同路径的视觉综合有效指数有不同程度的提升，引导效果改善最高可达13.34%。
Abstracts:
In order to improve the design and setting of the exit guidance signs in urban rail transit stations and the exit efficiency of guiding passenger flow, a field investigation on Shanghai urban rail transit stations is carried out and the design problems existing in the exit guidance signs in urban rail transit stations are analyzed. Then, optimization design scheme for exit guidance signs of urban rail transit stations is proposed from the three aspects of layout information, structure form and arrangement formats, and the visual effectiveness index model is constructed based on eye movement indicators such as fixation duration, first fixation duration and visit times, and the visual effectiveness comprehensive index pair is proposed to evaluate the effectiveness of visual guidance on the optimization design scheme of the exit guidance signs of urban rail transit stations. Finally, taking Shanghai Rail Transit Line 2 East Xujing Station as an example, the method mentioned above is used to optimize the exit guidance signs of 6 exit routes. Results show that the visual comprehensive effective index of different routes are improved to certain degrees, and the guidance effect is improved by up to 13.34%.
引文 / Ref:
张文利，方勇，张羽，等.基于视觉有效指数的城市轨道交通车站出站引导标识优化设计[J].城市轨道交通研究，2022，25（3）：51.
ZHANG Wenli，FANG Yong，ZHANG Yu，et al.Optimization Design of Exit Guidance Signs for Urban Rail Transit Stations Based on Visual Effectiveness Index[J].Urban mass transit，2022，25（3）：51.
ZHANG Wenli，FANG Yong，ZHANG Yu，et al.Optimization Design of Exit Guidance Signs for Urban Rail Transit Stations Based on Visual Effectiveness Index[J].Urban mass transit，2022，25（3）：51.
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