Abstract: Beijing subway Liuliqiao station is the interchange station of line 9 and line 10, possessing the characteristics of complicated structure and mass passenger volume from other cities. Optimization design for the station guiding signs was conducted taking into consideration of station type and the passenger profile, making integrative use of light boxes, ground stickers, wall stickers and other forms to establish a continuous signage guidance system. Innovative multi-dimensional stereo light boxes were designed, which has in turn improved the visibility of the guiding sign. According to the implementation result, the design has significantly improved the systematicness, continuity and practicability of the guiding signs, which contributes beneficially to efficient station entry, exit and transfer organization.