Abstract: To improve passengers′ traveling efficiency in inbound/outbound/interchange process, the design points and layout method of urban rail transit wayfinding system are studied. Japan urban rail transit station wayfinding system is famous for its clarity, continuity, eye-catching, forethought and precision features worldwide. The design and layout characteristics of the system are analyzed from aspects including logo graphic design, content elements and set-up spots, and the design experience of the system is summarized. Research discovers that the layout design requires consideration of items including color combination, text size, text position, layout sequence and information classification, and the set-up spots require consideration of passengers′ psychological needs such as quick spatial allocation, sense of security and comfort. According to current development situation of urban rail transit station wayfinding system in China, suggestions are put forward for engineering application.